21st Century Teachers and Digital Content Creation: Script, Conversion, Promotion and Monetization

Digital content creation is one of the key components of digital literacy. And every 21^st century is expected to be digitally-literate.

You may want to learn more about the concept of digital literacy here.

Years back, the primary roles of teachers were limited to preparing lesson notes from a theory-based curriculum, expand the material by using ‘relevant’ texts and then deliver them in a commando style, where students are forced to ‘learn’ even if they are not learning.

But the turn of the century has dramatically changed the way things work. Today’s teachers should not only know how to create contents tailored to meet the needs of their primary audience as well as for global support, they should also know how to communicate same more effectively applying the interactive model of teaching and learning.

Creating a digital content is not a one-stop shop. In any case, the average teacher, when taught on how to do it, will e able to create content that does not only engage an interactive class, but also add to one’s income source.

In our journey of digital content creation, I have always encouraged teachers to start small, while dreaming big. Hence, as a teacher, you can start with the following:

•                    Video contents
•                    Blogging
•     .             Mobile apps development
•                    Ebook
•                   Online Class

Knowing how to create any or all of the foregoing digital contents, will not only help you take control of your class, it can as well help you settle your bills.

Key Components in Digital Content Creation for teachers

a.     Content scripting

b.     Content conversion

c.      Content promotion

d.     Content monetization

Content Scripting

The question here is, ‘How do I get manuscripts needed to produce a digital content of any format?’ Teachers shouldn’t have problem in this area. You can have materials for your content creation from:

1. -        Your lesson note (on any subject)
2. -        Your seminar note from teachers’ training over the years
3. -        Smart rephrasing
4. -        Your lifetime experience
5. -        Classroom tips

-        The list is endless. However, this post can beof help.

Content Conversion

Here, you need to know how to cross-convert your one-time digital content from one form to the other:

o   Blog posts can easily be converted to ebooks, online class, video tutorial, mobile apps etc.

o   Video contents can easily be converted to DVDs, online class etc

o   Online class  materials can easily e converted to ebooks, blog posts etc

o   Ebooks can be easily converted to blog posts, video tutorial etc

o   Mobile apps contents can easily e converted to blog posts, ebook, online class materials etc.

Content Promotion

Aside creating digital contents for classroom engagement with your students, as a teacher your digital contents can be pushed beyond your classroom to serve as a global support, product promotion, branding etc. That being the case, you need to promote it.

Teachers can promote their digital content offers in the following ways:

•        i.          Organic promotion through quality and regular content production
•      ii.          Social media promotion
•     iii.          Through friends and family members
•     iv.          Email marketing
•       v.          Giving out freebies in exchange for promotion
•     vi.          Paid advertisement
•   vii.          Product launch etc

Content Monetization

Monetization might not be your primary goal for creating these digital contents, but they are certainly the ultimate goal.

So, how do you monetize your digital contents?

Consider the following:

1. §  Google Adsense and other ads network
2. §  Affiliate marketing
3. §  Direct sales
4. §  Advert space

To learn more, this post can be of help.

I will conclude y reminding educators of the 21^st century that being a digital literate, with the ability to create digital contents is no more optional. It is a must for those who must survive in this century and the ones ahead of us.

You can join the #TeacherTeachTech platform and get a skill for lifetime survival.