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Friday 3 August 2018

9 Powerful Google Tools for Educational and Marketing Benefits


Google tools schools need for e-learning experience and promotion


Google Incorporated is a multi-billion dollar tech company with a global brand visibility. There is so much gain in running with Google. In education and business today, Google is leading the global market. Hence, it will be a minus for educational and business brands to ignore the so many great offers from Google.


Pursuing an e-learning experience is one thing every educational institution should vigorously look into in this wake of 21st century paradigm. Fortunately, Google offers every needed tool that drives effective marketing and e-learning experience for schools.


In this post, I show you 9 powerful Google tools your school needs for marketing and educational benefits.


#1. Google mail (Gmail)

While there are lots of email service providers, running with a Gmail account can help to tremendously boost your marketing prospects as an individual or a corporate.

How do you do this? Create an email signature in your Gmail handle. It remains one of the most effective marketing tools for marketers and promoters of product.

Something like this:  Chima Ezuo, the ………. Training teachers and corporate managers on the use of trending digital tools for maximum impact. Visit our training page at (hyperlink attached).
Contact us: Phone: xxxxxxxxxxx; Twitter: @xxxxxxx; Contact Address: xxxxxxxxx, Nigeria. Check out my newest book on xxxxxxx.

With email signature, schools or brands who send out regular mails to their contacts and potential clients, can easily announce new events, new publications, new blog post, very important information, name it.




#2. Google Drive

Google Drive is a world of endless possibilities, ranging from free cloud storage of files to creating hyperlinks for files that have none, the usage is quite unending.

As part of running a paperless office, schools can use Google Drive to save their important files permanently. Special files like students’ results, confidential management files etc can be secure in folders under the Google Drive.

You can also make every of the school files- audio, video, graphic, text- shareable by creating a hyperlink for each of them to be shared with your students, parents and clients.

What this means is that instead of wasting paper and ink printing Newsletter, Exam result and other regular dispatch to parents, teachers can rather create hyperlinks for each of these files and send at the click of a button to parents’ email addresses.


#3. Google forms

Google Forms can be used for both customized worksheet for our classroom engagement and powerful marketing tools.

Teachers can use Google forms to create a customized worksheet with automatic grading for classroom assessment.

Google Forms can also be used as email subscriber tool, event registration, product sales etc. You can see that schools and other business brands can benefit maximally with Google Forms.


#4. Youtube

Youtube is part of the bargain for running with Google. Here, a teacher as well a school can monetize their channels, while reaching out to their world.

Youtube is a powerful marketing tool for schools. Create your videos (classroom engagement, promotional, practical guide, professional development videos) and upload to your Youtube channels. Promote your videos and build a huge subscriber base.

One more thing- schools can monetize their contents.


#5. Google sheet

This is an equivalent of the more popular MS Excel. Google sheet has a lot of powerful functionalities that can aid schools’ database compilation.

One great benefit of choosing Google Sheet over other spreadsheet packages is the cloud storage offer you gain for using Google sheet- every work done is automatically and permanently saved in the clouds, and can be accessed from any device at any time.
                               

#6. Google docs

Google doc is a word processing tool just like MS Word.
For teachers, it is utilized as a lesson plan tool with its ready-made templates.




#7. Google slide

Google slide is a presentation tool that can be employed by schools for multiple benefits.
Apart from its primary use as a presentation tool, teachers can use this simple tool to create saleable e-book and special reports. The work done here is saved in the cloud automatically.


#8. Google Hangout

This is a chatting tool that offer such huge interaction between teacher and students.
With Google Hangout, teachers can easily engage their students within and off the classroom for a rich academic interactions.

Besides, schools can schedule a webinar-like meeting with management and staff, clients and other stakeholders, using Google Hangout.




#9. Google Classroom

Google Classroom is a complete e-learning package for schools with low budget.
Google Classroom works seamlessly with other Google tools to provide a thrilling e-learning experience for schools. 








Mastering these tools remains a major boost for schools pursuing an e-learning experience. Besides, 21st century educators need to be conversant with these basic digital tools if they must remain relevant in this century.


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